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Our Approach

A rigorous, disciplined and value-oriented approach to real estate investment across Asia Pacific.

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Fundamentals First

We are a rigorous and disciplined value-oriented investor. Through fundamental analysis and a thorough understanding of direct real estate markets across Asia Pacific, we target only strategically appropriate opportunities, then take a considered, institutional approach to investing.

The Four Principles

Guided by Principle

Selective Acquisition — Phoenix Property Investors portfolio

Selective Acquisition

We continually evaluate our target markets to determine the geographies, sectors and investment themes that will produce optimal risk-adjusted returns.

Active Asset Management — Phoenix Property Investors portfolio

Active Asset Management

For every asset, we develop a tailored plan that seeks to maximise performance, creating potential and unlocking intrinsic value.

Risk Mitigation — Phoenix Property Investors portfolio

Risk Mitigation

We manage risk through prudent use of leverage, effective capital management, a diversified portfolio and specialist partnerships for large or complex developments.

Disciplined Exit Strategy — Phoenix Property Investors portfolio

Disciplined Exit Strategy

We identify multiple exit strategies prior to each acquisition and continually evaluate market dynamics to realise value in a timely manner.

Footprint

On the Ground Across Asia Pacific

Our approach depends on genuine local presence. With seven offices spanning Hong Kong, Tokyo, Seoul, Shanghai, Singapore, Sydney and Taipei, we combine deep regional knowledge with the discipline of an institutional investor.

For every investment we make, we would have considered hundreds more and declined them. That discipline is deliberate, and it comes from knowing these markets well enough to recognise value others overlook, while also having the patience to wait until conditions justify the investment.
Samuel W. T. Chu

SAMUEL W.T. CHU

Co-founder, Managing Partner & Chief Investment Officer

Explore the assets behind our strategies.

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